We have created a persuasive 90 second action video for an already established sports company. We have creatively re-defined a bar to have the power to turn anyone into the ultimate athlete. The artistic format of the video is our clear point of difference. The innovative non-linear narrative is comprised of three main parts, beginning with style similar to that of ‘Groundhog Day’. The second, a transitional piece that paves the way from the old routine to the new routine resulting from the Instant athlete bar. Then finally, an action filled sequence enticing and persuading the audience that being able to have the bar enables one to do amazing things with and ending call to action telling consumers to order now and where to go to do so. We have utilised split screens, lighting and colour grading to creatively contrast the problem and solution shots. The video uses persuasive techniques such as; repetition in the beginning of the narrative to emphasise the problem, we have really utilised the text we have added to push persuasion, by carefully selecting our wording to be persuasive, e.g "Natural, "Instant", "Now. Using pathos, it appeals to emotion with the protagonist beginning frustrated with lack of progress but eventually ending on a ‘feel-good’ tone.

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